The Business is
the Experience is
the Brand


Sense Datum, LLC is a consultancy focused on building the future.

The core of our practice is business design—using the principles of human-centered design to drive business strategy. We approach our work from the perspective that business models dictate the experience, so they should be designed with as much intent as the product or service and with an eye toward the future.

Our practice utilizes service design, user experience design, lean startup, and rapid prototyping methodologies to imagine the future and to validate the assumptions of your business model. Our process is iterative, collaborative, and user-centered.

We believe that digital transforms every industry, and that there is no longer a distinction between the online and offline world. From Amazon's purchase of Whole Foods to Patreon's platform for independent creativity to Waymo and Tesla's battle for the future of transportation, the digital revolution is here. Are you equipped to thrive in the new economy?


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Not sure where to start? . That’s why we offer free consultations to walk you through your needs, the scope of your goals, and your budget.

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Elliott Payne

Elliott is a digital strategist and business consultant with over a decade of experience preparing private sector, public sector, and non-profits for the digital economy. First, by modernizing manufacturing facilities through implementing automated manufacturing processes and technology; then by helping startups and Fortune 500 companies build and market digital products and services.

Prior to founding Sense Datum, LLC, Elliott established the service design practice at space150, an independently owned agency founded in digital. Elliott was also a Business Consultant at Lawson Software (now a part of Infor) where he implemented Enterprise Resource Planning (ERP) software as a supply chain management lead. Elliott began his career as a mechanical engineer before earning an MBA from Carlson School of Management.



University of Minnesota, Carlson School of Management
Master of Business Administration, 2010

University of Minnesota, College of Engineering & Science
Bachelor of Mechanical Engineering, 2004

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We believe in collaboration. No single person can accomplish world-scale transformation on their own, that's why we partner with the best consultants in their field when the scope of a project is bigger than a single practitioner can tackle. This keeps our team agile, flexible, and always staffed with the right talent.



College degrees can signal someones capability or knowledge, but it's no substitute for getting to know them and discovering their passion.

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